Pena Lab

To create a corporate identity and digital materials for the creative studio Pena Lab. The client wanted to combine minimalist 'trash' aesthetics with the concept of ephemeral art and conscious consumption, while maintaining a balance between a bold image and a professional presentation.

We developed a logo and a brand book with a color palette, typography, icons, and graphic elements. In addition, a corporate identity was created: business cards, advertising posters, packaging, and social media material templates. The visual identity was supplemented with video and animation elements. For the brand's online identity, a website was created on the Webflow platform that reflects its creative concept.

Pena Lab received a complete visual system and functional materials for various communication channels. The identity expresses the brand's aesthetics and supports its philosophy, creating a recognizable and stable image.